ptb

Stylus.com

Stylus is a megabucks B2B design and innovation research site. My first bit of writing for them looked at the Pass The Baton high-end recycle shops.

Omotesando is Tokyo’s big-brand boulevard on which Louis Vuitton, Prada, Dior and many more have built architecturally dazzling flagship stores. Since April 2010 it has also been home to Pass The Baton, a shop that deals in used goods, dead stock and factory rejects.
Though founder Masamichi Toyama says he likes the perception gap between his “recycle shop” and the street’s luxury reputation, in truth Pass The Baton is a great fit. The store gives second lives to products but markets them not as money-saving options for the thrifty, but as premium items for discerning consumers.

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